We all copy.

We copy because it is innate to our survival, and because it works. But we still want to be original. Why?

Because when we copy naturally, we are not really seeking duplication, but improvement.

However, the easier copying becomes, the easier it is to confuse causation with correlation.

We see the pitfalls when we mimic the wrong things in culture, commerce and technology all the time. We also see the enormous potential to biomimic, design, evolve and become more than what we'd previously imagined when we copy the right things. So the real question is not whether or not we copy. That's a given. But...

...Is your copy an improvement?