1 Comments Published by Ray Podder on Thursday, August 9, 2007 at 9:37 AM.
When facing the competition, do you work to:
a) Improve your service and/or features relative to the competitor's?
b) Outspend your competition's marketing efforts?
c) Reinvent the category/change the playing field?
Guess which one moves your brand to market leadership?
Hint: It's the same principle that keeps Apple innovating way ahead of the personal electronics game, Wallmart ahead of the retail game, and (sadly) Al Qaeda staying alive while bleeding U.S. government resources trying to fight an "understood" enemy...
So why is it that emerging brands mimic the organizational behavior of industry Goliaths with fewer resources? How do you think their stories will end? Just think about that the next time you see a Startup more concerned with "appearing" like industry giants rather than being clever enough to actually change the game.