Can You Outsource Leadership?

The cheesy and ignorant Indian stereotypes notwithstanding, the sentiment for outsourcing is funny because it's true. But while the outsourcing of labor is obvious, there is another outsourcing movement that often goes unnoticed.

It's the outsourcing of leadership. In other words, what happens when you pass the "vision and passion" baton from the founders of your business to the C-level people who will run it without suffering loss in translation?

The obvious answer is your Brand Mantra (the driving principles that transcend specific leadership), but is making it stick really that simple?

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