Real Business Model or More 2.0 Hype?

Banner ads? WTF? Lots of hype but no real revenue model in my opinion. If there was a model I didn't hear about it here.Traffic only equalls profitability if you believe that eyeballs equal relevance in the current advertising paradigm. Everyone claims to have a "better" version of it but do they? But I'm not just a complainer without thinking out the solutions either :)

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