Truth in Advertising

Funnier yet is the assumption that advertising communications are unidirectional; meaning that the focus is still on channels and message rather than "meaning". I believe advertising is headed towards 2way exchange of intelligence between supplier and seeker. No, that doesn't mean little messages between advertiser and customer, but rather a better way understanding each other. At least this video serves as a reminder of the problems between people regardless of objective...enjoy :)

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