To adapt ahead of change, we need to know what does not change. Though the common wisdom says that we have a set of governing core beliefs to maintain the integrity of our brand, what we know always changes what we believe over time. Our ability to anchor our thinking in principles while adapting new challenges requires a set of understandings, not beliefs. Here’s what I understand to stay relevant regardless of change:

1. Thought shapes reality.

2. Nature is the design manual.

3. Value is the only currency.

4. Everything is connected.

5. Every choice is self defining.

6. Motivation is rooted in (the perception of) survivability.

7. Activity should never be confused with understanding.