4 Responses to “SelfLead: The Emergence of The Sovereign Citizen”

1. #  Anonymous November 14, 2006 at 3:21:00 PM PST

   >> Enable the empowered. Marketing is no longer about messages. It’s about
   motivation. If you want to motivate the new sovereignty, reach them by the tools they
   will use to refine their participation power. That means be available as choices for
   personalization on start-page like environments where choosing your brand of service
   is a self-defining action.<<
   
   I loved this.. so very well put and true. Always enjoy reading your thoughts!
   -BP  

2. #  BetaRish January 8, 2007 at 12:29:00 PM PST

   Similarly, I read this on brandchannel today, and it was provocative, in a very, very good way.
   
   I think the future you sketch out is near. I think the next questions are:
   
   1) how we help organisations embrace this future
   
   2) how we help people develop the skills and capital (both actual, time and cognitive) to grasp these opportunities.  

3. #  Ray Podder January 8, 2007 at 2:39:00 PM PST

   Thanks Rish. I think it's already here, albeit in disguise at times. As to your questions:
   
   1. The best thing organizations can do is understand that it is happening. The strategies to adapt and compete will be self evident if we make moves based on society and heman needs ahead of technical possibilities. For example, don't just install a Wiki and ask for collaboration from your customers until you understand the motivations behind such collaboration within a particular culture.
   
   2. That's the business I'm in. Call me :)  

4. #  Ray Podder January 8, 2007 at 2:41:00 PM PST

   doh! I meant "human" needs not "heman" needs...like for example, my need now to be forgiven for my misspelling...