>> Enable the empowered. Marketing is no longer about messages. It’s aboutmotivation. If you want to motivate the new sovereignty, reach them by the tools theywill use to refine their participation power. That means be available as choices forpersonalization on start-page like environments where choosing your brand of serviceis a self-defining action.<<I loved this.. so very well put and true. Always enjoy reading your thoughts!-BP
Similarly, I read this on brandchannel today, and it was provocative, in a very, very good way.I think the future you sketch out is near. I think the next questions are:1) how we help organisations embrace this future2) how we help people develop the skills and capital (both actual, time and cognitive) to grasp these opportunities.
Thanks Rish. I think it's already here, albeit in disguise at times. As to your questions:1. The best thing organizations can do is understand that it is happening. The strategies to adapt and compete will be self evident if we make moves based on society and heman needs ahead of technical possibilities. For example, don't just install a Wiki and ask for collaboration from your customers until you understand the motivations behind such collaboration within a particular culture.2. That's the business I'm in. Call me :)
doh! I meant "human" needs not "heman" needs...like for example, my need now to be forgiven for my misspelling...
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