With the recent "napsterization" of YouTube, copyright owners are screaming bloody murder on more than one occasion as indicated here. However, as I'd mentioned in an earlier post, I believe this is the beginning of the ultimate media power shift : The Audience is the Media.

It's just a matter of time before innovative business models allow users to mashup copyrighted content and use them to create recommendation engines that put traditional ad models like adwords to shame. The numbers don't mean much now anyway...

After all, what’s really the difference between the CBS fall lineup and your YouTube playlist other than scale and access to professional content? Think you might be amongst those who might create such things? We should talk...