Profit moves progress...at least until we find a better alternative to the current capitalism model? The business perspective of global warming above (Worth the 10 mins to watch, BTW) shows some obvious paths to profitability but does it really show sustainable progress?

Scaring people into going green definitely has short term gains, especially when the threat is more than old school marketing hype! What happens though when the proposed progress either slows the threat or profitability slows the progress? Mass marketing is going the way of individualized communication, is global capitalism to follow? The Internet has disrupted the communication paradigm, will nanotech and biotech do the same for business?

Maybe its idealist or utopian thinking, but to realistically conceive that people can produce more with less infrastructure costs is really not that far off. Will scaring people "green" still stick then?