Does "Online" and "Offline" Matter Anymore?



Besides the entertainment value of the clip above, the sheer fact that core motivator for pleasure in the physical world (sex) has now been virtualized brings up a much more interesting question. Are we still operating in the physical world, or is this the transition to mindspace?

I'll write more on this soon (as an article or paper), but I just wanted to throw out the concept to get you all thinking...

-Brands and their respective stories determine the real value in the marketplace (a mental construct)
-It often costs more to create a movie, a website or produce intellectual property than a building.
-We are becoming desensitized to violence (fear of death) through virtual experiences like Video Games.
-We do more things virtually (email, SMS, blog, etc.) in our workday than physically.
-We seek pleasure in peace of mind and avoid experiences that make us feel crazy. Contrast that with seeking pleasure through actual sex and avoiding actual death...
-Real businesses have virtual counterparts and vice versa. Have you seen 2nd Life? How about a TV show based on a real tattoo parlor (Miami Ink)? Blog with characters from ABC's Lost? Yes I said "Characters"...

The shift is happening...

It opens up different ways to look for opportunity, different ways to look for value, and different ways to be relevant. What do you think? I'm not just asking that for feedback BTW; what YOU THINK might be the biggest factor of all...

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