I remembered this quote about the personal journey of a martial artist that went something like this:

“When I was a novice, a punch was just a punch and a kick was just a kick.

Then, when I started to study the art, the punch was way more than a punch and a kick was way more than a kick.

Now after many years with the art, a punch is just a punch and a kick is just a kick.”

The point is obviously about the process and how things really are that simple once you’ve gone through it.

For those of us participating in our changing marketplace, I hope your own journey brings out the realization that everything about what we can do better next IS about the fusion of Human+Nature.

As simple as that sounds, it’s far more profound if you’ve worked to understand HUMAN behavior and potential and also see that there is no better blueprint for efficient, sustainable design of everything from communications to systems than NATURE.

The key here as always is the PROCESS.